About The Client
Rejuvenex is a Perth retailer selling saunas and wellness products. The business had a product range and collection pages that needed a stronger local search presence, alongside useful articles for people comparing sauna options or looking for a supplier in Perth.
What They Needed
The work needed to support both commercial and research-led searches. That meant making collection pages clearer for the products being sold, improving titles and descriptions, and creating content that answered questions buyers ask before they are ready to choose a sauna.
Local relevance also mattered. Searches such as “sauna Perth” and related terms need more than a product catalogue. The website needed Perth-focused content, local citations and an active Google Business Profile that supported the same search intent.
What We Did
We rewrote and optimised the collection pages, including their metadata, then added Perth-related content across collection and blog pages. We published middle-of-funnel articles on topics including infrared and traditional saunas, home sauna research and what to wear in a sauna. Later content focused more directly on Perth searches.
The work also included local backlinks, citations and Google Business Profile posts. The profile was updated through the engagement and the collection-page work gave search visitors clearer paths from a local search to the relevant product range.
The work connected product collections with articles and Perth-focused pages, giving search visitors a route to relevant products.
The Result
Organic traffic was reported as 70% higher from February to May 2025. From February 4 to March 4, 2025, Google clicks were recorded at 1,170, up from 1,080 in the prior period. Average Google position in that same reporting period was 25.8, improved from 28.3. The reports also recorded first-page visibility for Perth sauna terms during the engagement.
